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DESIGN/ILLUSTRATION

Each client has unique needs, and every brief presents its own design challenges. I assess the entire ecosystem, including the client's requirements and the audience's perspective, for every task. By defining desired outcome for each project, I establish standards that lead to successful results. Over the past twenty years, I have leveraged my life experiences and design expertise to my approach to each project, carefully considering the questions it raises.

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Furniture store art direction pitch

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Brand Illustration | Nest Pensions

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The design process confidently begins with a strong brief. Once we thoroughly analyze the brief and explore alternative questions, we transition into the research phase. This stage, which can last from a few hours to several days or even longer, is where we establish the foundational elements for translating ideas into impactful visual concepts. It involves gathering valuable hints and suggestions along with defining the design language that, whether included in the final outcome or not, plays a vital role in shaping the overall.

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Social Media Template | Taoglas

Project Examples | Click Below

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Book COver Design | Personal Project

© 2025 Carley McGlynn Green

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